Hispanic marketers know our DNA well because the founders and executive producers of Cinco de Mayo LA pioneered the U.S. Hispanic pop culture festival, social media, sports marketing, influencer, and press release wire industries.

Brilla Media and led by experiential, social media, and media pioneers Ralph and Joseph Paniagua and Manny Ruiz, three of the most innovative, award-winning executives in the U.S. Hispanic Market industry.

Paniagua is the veteran show runner behind dozens of Latino sports and music festivals and for more than 20 years has been the owner of media properties that include Latino Baseball and Latino Boxing.

Ruiz created Hispanicize and through his pioneering work literally founded the Latino social media marketing and influencer industry while also launching the first Hispanic social media influencer network.  Prior to Hispanicize, Ruiz founded Hispanic PR Wire, a company that he led and sold in 2008 to the then publicly-traded company PR Newswire.

Paniagua is the veteran show runner behind dozens of Latino sports and music festivals and for more than 20 years has been the owner of media properties that include Latino Baseball and Latino Boxing.

Ruiz created Hispanicize and through his pioneering work literally founded the Latino social media marketing and influencer industry while also launching the first Hispanic social media influencer network.  Prior to Hispanicize, Ruiz founded Hispanic PR Wire, a company that he led and sold in 2008 to the then publicly-traded company PR Newswire.

Our team are the leaders behind all of the festivals and platforms